An Empowerment Model for Traditional Pitalah Duck Farmers in Riau Province-Indonesia

The purpose of this research is to create a model enable traditional duck farmers increase their income. data in study consisted primary and secondary data. Primary were collected through questionnaire about farmer’s attitude toward livestock business income the Pitalah ducks. Secondary from libraries official sources related research. Respondents 180 breeders 7 sub-districts. analyzed using Multiple Linear Regression after Classic Assumption Test was performed meet criteria BLUE (Best Unbiased Estimator). lowest revenue received Rp.10,647,082 while highest Rp. 24,852,811. This range due differences sale eggs (including those consumed) final value they have. Real selling Duck’s eggs. results regression analysis showed that X1 (knowledge) X2 (attitude) did not affect level X3 affected because efforts farmers, select seeds produced, provide feed drink, be responsive whenever there sick cattle, accept new technology order farmers.